Overview.
Project Overview
This project focused on developing a cohesive campaign system for Women Building Up (WBU), a nonprofit organization dedicated to advancing gender, racial, and social justice and supporting women, girls, and gender-expansive people impacted by systemic inequality.
The campaign was designed to strengthen community engagement and increase awareness of the organization’s mission through a coordinated set of digital and physical outreach materials.
The Challenge.
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Women Building Up needed a set of campaign materials that could clearly communicate their mission while encouraging community participation and support. The design needed to balance informative messaging with approachable visuals that resonate with a broad audience while remaining consistent across digital and physical platforms.
To ensure consistency across all outreach materials, a unified visual system was developed that could translate across web, email, and physical promotional items. Typography, color, and layout structures were used to create a recognizable visual language while maintaining clarity and accessibility for the audience
The campaign landing page serves as the central destination for visitors to learn about the organization’s mission, access resources, and engage with the campaign. The design emphasizes clear messaging, structured content sections, and visual hierarchy to guide users through key information.
Email Campaign
An email design was developed to support campaign communication and keep supporters informed about initiatives, events, and opportunities for involvement.
Promotional Materials
Physical promotional materials were designed to support outreach efforts and strengthen the campaign’s visibility within the community. These items provide tangible touchpoints that reinforce the organization’s message and encourage engagement.
Outcome
The campaign provides Women Building Up with a cohesive set of communication tools that support outreach, engagement, and awareness. By creating a consistent visual system across both digital and physical materials, the campaign strengthens the organization’s ability to communicate its mission and connect with supporters.
